Set hierarchy
Choose the lead product and decide how supporting pieces repeat the identity.
How it works / Coordinated Product Sets
Coordinated Product Sets
One visual system can be adapted across labels, packaging, cards, signs and promotional pieces.
Discuss this step
What it covers
What happens at this stage
Shared artwork
Lock logos, colours, type and spacing before adapting each format.
Material variation
Use samples when colour must stay close across unlike surfaces.
Prepare the project
What to send
Put these details in the first message so the production question is clear.
- Product list and quantities
- Brand artwork and colour references
- Packing or distribution requirements
A useful result
What should be clear afterwards
- A lead product and supporting pieces are defined
- Shared artwork rules are locked before adaptation
- Packing and variable-data requirements are visible early
Avoid rework
What commonly slows this stage
- Forcing identical colour across unlike materials without sampling
- Adapting artwork before the hierarchy is approved
- Leaving names, sizes or recipient data until production