Viewing distance
Use large, simple information for signs and finer detail for cards or labels.
Applications / Retail & Promotion
Connect the counter, display, takeaway packaging and promotional handout with consistent artwork.
Discuss this application
Plan the application
Use large, simple information for signs and finer detail for cards or labels.
Choose materials around short promotions, repeated use or permanent display.
Confirm which pieces must match in colour and which can use a contrasting finish.
Product combination
Choose one product or combine several into a coordinated range. Each product page shows its materials, finishes and artwork requirements.
Build the range
A coordinated set is easier to specify when the primary product, supporting information and distribution needs are separated.
Use signs for recognition and direction; size the message for the actual viewing distance.
Cards, labels and small acrylic pieces handle information that customers read at close range.
Paper bags, tote bags or stickers extend the campaign beyond the point of sale.
Visual context
Tags, signs and packaging for retail stores, pop-ups and promotional campaigns.

First-message checklist
This keeps the conversation focused on the product, surface and artwork.
Share your project